MARC STRAUCH

ACCELERATING THE INNOVATION ECONOMY™

Business Architect, Strategic Advisor, Growth Strategist AND Fractional Executive for Innovation-Driven Companies. Proven executive leader specializing in turning breakthrough ideas into market-leading businesses through integrated strategy, operational excellence, and full-stack execution. I work with founders, leadership teams, boards, and capital providers ready to transform vision into valuable, revenue-generating enterprises.

360° visioneering

ADVISORY | FRACTIONAL | BOD BOA | MENTORING

360° TRANSFORMATION

From Vision to Viable Business Model

  • Business model design and restructuring

  • Systems analysis and operational optimization

  • Product-market fit assessment and refinement

  • Strategic planning: Vision → Strategy → Execution

  • Business process transformation

  • Organizational structure and culture alignment

  • Technology-to-business value translation

Ideal For: Companies at inflection points - pivoting business models, scaling operations, entering new markets, or struggling to translate innovative technology into marketable solutions

value propositon: holistic 360° systems analyst who sees the interconnections others miss, integrating right-brain innovation and creativity with left-brain operational rigor.

Strategic Positioning

Strategic Advisory for High-Growth, High-Impact Companies

  • 360-degree Visioneering

  • Market Landscape

  • Competitive Positioning

  • Product Market Fit

  • Business / Revenue Models

  • Team Development

Ideal for startup and emerging software, fintech, climate and cleantech companies and lifestyle brands poised for rapid growth and scale.

Visionary and grounded executive with 40+ years of in-the-trenches roll-up-your sleeves experience of left brain creatives and right brain logic.

fractional leadership

strategic and Operational C-Suite Execution for High-Growth Companies

  • Fractional / Interim

  • CEO / CSO / CVO / CMO / CRO

  • Executive team optimization

  • Executive team coaching

  • Business reorganization

  • P&L Accountability

Ideal for emerging and rapid growth companies in software, climate and cleantech, proptech, and innovative B2B/B2C impact ventures needing proven executive leadership.

value proposition: 40 years building businesses from concept to exit across multiple industries, with the rare ability to step into any C-level role and drive immediate results.40+ years building businesses from concept to exit across multiple industries, with the capability to step into multiple C-level customer-facing roles and drive measurable results on-time and on-budget.

EXECUTIVE NAVIGATION

Strategic, Tactical, and Operational C-Suite insight mentoring founders and executive teams.

  • Integrated Systems Approach

  • Inner Game, Outer Results

  • Strategic Imperative

  • Tactical Execution

  • Measurable Outcomes

Ideal for first time founders as well as seasoned emerging company execs who know they need external perspective and support to optimize their leadership and hit internal and external milestones.

Co-founder of 7 startups: software (VoD, SaaS, Web3, Cybersecurity), climate and cleantech (waste-to-value, biochar, energy,) and media/lifestyle. Advisor to 50+ startups.

Board Member

Strategic,Tactical, and Operational insight that ensures vision alignment and operational execution.

  • Board of Directors

  • Board of Advisors

  • Board Observer

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Ideal for startup and emerging tech and lifestyle companies seeking strategic and operational expertise to facilitate c-suite implementation.

Strategic and operational expertise as enterprise GTM manager, startup exec, and co-founder of two small private venture funds.

business architecture

From Vision to Viable Business Model

  • Vision → Strategy → Execution

  • Systems analysis and operations optimization

  • Business / GTM plan

  • Business and Revenue Model Design

  • Product-market fit

  • Business process transformation

  • Organizational structure and culture alignment

IDEAL FOR Companies at inflection points - pivoting business models, scaling operations, entering new markets, or struggling to translate innovative technology into marketable solutions

Holistic 360° systems analyst who sees the interconnections others miss, integrating right-brain innovation with left-brain operational rigor.

capital

CAPITAL FORMATION & GROWTH STRATEGY.

Investor-Ready Strategy, Documentation, PREPARATION and RELATIONSHIPS

  • Capitalization Strategy: Angel, Seed, Series A

  • Financial modeling; cash flow pro formas

  • Business valuation and cap table strategy

  • Investor pitch decks and

  • Investor pitch coaching

  • Due diligence preparation

  • Investor alignment

  • Capital introduction (Angels, VCs, Family Offices)

IDEal for pre-seed through growth-stage companies preparing for fundraising, companies struggling to articulate value to investors, or businesses needing capital strategy refinement

Co-founded two private venture funds, raised capital for multiple startups; understands both sides of the entrepreneurial table – founder and investor needs and wants.

GO-TO-MARKET

gtm STRATEGY & EXECUTION

Strategic Path: From Product to Revenue

  • Strategy and Tactics

  • Market landscape

  • Competitive analysis / positioning

  • Pricing strategy and revenue model optimization

  • Customer segmentation

  • Sales model development and team building

  • Channel strategy and implementation

  • Partnership development

  • Launch planning and execution

Ideal For Companies with proven technology ready to scale, pivoting to new markets, or struggling to gain market traction despite strong product capabilities.

Built and executed GTM strategies for 7 startups (3 successful exits) plus a dozen Microsoft enterprise products, driving multibillion-dollar s in revenue. Reframing Microsoft sales model from features and benefits to financial value pre-deployment.

BRAND

BRAND STRATEGY & MARKETING EXECUTION

Full-Stack Marketing, From Positioning to Performance.

  • Brand strategy

  • corporate identify

  • Value Proposition

  • Marketing communications across all channels

  • StorySelling

  • Direct response marketing

  • Funnels and conversion optimization

  • Technology-to-business value communications

  • Sales enablement

Ideal For B2B and B2C companies struggling with market positioning, messaging clarity, or marketing effectiveness; tech companies needing complex-to-simple translatio

Authored 60+ groundbreaking Microsoft whitepapers driving billions of dollars in enterprise revenue; master at translating complex technology into compelling business value stories that sell.

PRODUCT INNOVATION

Concept to Market-Ready Solution

  • Product strategy and roadmap development

  • MVP design and functional specifications

  • Product-market fit validation

  • IP strategy and patent process guidance

  • Product positioning and competitive differentiation

  • Launch strategy and execution

  • Product lifecycle management

Ideal For Companies developing new products, refining existing solutions, or navigating the journey from technology innovation to market-ready product.

Led product development and launches across SaaS, Web3, cybersecurity, and enterprise software; successfully navigated USPTO patent process (15 claims granted).

STORYSELLING

Writer, director and Creative Media Producer for High-Growth, High-Impact Companies

From Concept to Market-Ready Solution

  • Video StoryTelling / StorySelling

  • Documentary style founder films

  • Brand narrative films

  • Video case studies

  • Short form social media

  • Classical commercials

  • Product launches / Promotions

  • Podcasts / Audio

  • Curriculum and Training

  • Video | Multimedia

  • Real People | Animation

Ideal For Startups, emerging, and high-growth-stage companies in software, climate and clean tech, mission-driven brands, impact sectors, and innovative lifestyle ventures needing proven brand story telling / selling.

Writer, Director, creative Producer, and Executive Producer with 40 years professional experience in classical analog and digital media. The idea is everything. Articulate it in words. Sell it with motion pictures. The medium is the message.

AMPLIFY YOUR VOICE

Strategic and Tactical Brand Marketing Communications in all media

  • Business Value White Papers

  • Executive Keynotes

  • Product Promotion

  • Video / VO Scripts

  • Print & electronic collateral

  • Curriculum and Training

  • Customer Evidence

  • Investor Pitch Decks

  • Executive Business Briefs

  • Email marketing copy

IDEAL FOR Startups, emerging, and high-growth-stage companies in software, climate and clean tech, mission-driven brands, impact sectors, and innovative lifestyle ventures needing proven brand story telling / selling.

Copywriter and Creative Director with 40+ years of professional experience across print and electronic media, film/video, multimedia.

MARKET FOCUS

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  • Emerging Companies (Pre-seed to Series A): Building foundational business architecture

  • Growth-Stage (Series A to B): Scaling operations and accelerating market penetration

  • Pivot/Transformation: Restructuring business models or entering new markets

  • Pre-Exit: Optimizing operations and valuation for acquisition

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INDUSTRY EXPERTISE

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  • Enterprise, SMB, Startup

  • NGO, Government

  • SaaS/PaaS

  • Web3, AI, and Emerging Technologies

  • Fintech & Financial Services

  • PropTech & Smart City Solutions

  • Climate, Clean Tech, Green TechRegenerative and Circular EconomyImpact and Purpose-Driven

  • Lifestyle brands

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GLOBAL REACH

We are living in the most critical decade for humanity’s climate response.

Every breakthrough, partnership, viable location and technically appropriate scalable solution matters in some way large or small.

Climate Catalysts captures the pulse of this global transformation — shining light on the people, technologies, innovations, projects, and investor already creating measurable impact.

we don't talk theory. we don't do hype. we deliver practical innovative down-to-earth roll-up-your-sleeves in-the-trenches commercially viable and technically appropriate solutions.

Real stories of breakthrough solutions; a global lens on what’s working now so that what works can be replicated, community-by- community, people-by-people, team-by-team, worldwide.

FAQ

Common questions about Climate Catalysts.

Who is behind climate catalysts? Hello. My name is Marc Strauch. I am the founder, Executive Producer, and Show Host for all episodes. I've been passionate about environmental and climate issues and the intersection of technology, business, and public policy since i was a high school student participating in the first earth day at NYC's Union Square. I'm joined by a robust group of equally passionate and professionally skilled friends and colleagues with multidisciplinary expertise.

Why did you start climate catalysts? the climate economy is forecast to grow to $1.5T by 2025 and already climate and clean tech sectors are valued at about $5T. That's a lot of investment in a lot of people, technologies, and communities. They need a multidisciplinary 360-degree view that is vertically integrated to tell their stories, inspire innovation and new companies and ignite action to gain the tangible results we need for our collective present.

what do you want to accomplish with climate catalysts? in roughly 175 years of fossil fuel-based industrialization and a linear rationalized view of reality, we humans have done a pretty good job of fouling our own nest. It's time we learned from nature, applied the brilliance of nature-based solutions and used biomicry in its varied forms combined with the amazing advances in analog and digital technolgies and materials science to create solutions based on recognizing our home planet as a living ecosystem and as the basis for all life and economy, emminently worthy of love and care.

who do you hope to inspire? Everyone. Climate Catalysts is a team sport. We need everyone's passion, love, expertise, insights, skills, perspective, collaboration and focus to get us out of this self-created mess and create the regenerative and circular economies that are already shaping our collective future. We need you. Please consider being a guest to share your story or expertise. no matter what your have accomplished or tried to do, your story is needed for inspiration, knowledge, and experience. If you are a values and vision aligned brand or capital provider, then reach out to discuss sponsorship or being a guest.

What stories do you want to tell? the rise of independent decentralized journalism not dependent on increasing shareholder value or market share gives us an opportunity to get to the very heart of the human condition in context of building a regenerative and circular world experience. No story is too small, no technology too nascent, no impact investment too small to make a difference. In this era, the evolution is being televised — and listened to and read and interacted with, one indie media channel after another. We welcome your participation.

About Marc

Practical Visionary | Transformation Bridge Builder

"I bridge the gap between bold vision and ground-level execution - equally comfortable in the boardroom and in the trenches."

Full-Spectrum Capability "From business architecture to brand strategy, from capital formation to customer acquisition - integrated expertise that drives results."

Proven Track Record "40+ years building businesses: 3 successful exits, 2 venture funds, 15+ years at Microsoft, 50+ startups advised, 400+ enterprise clients served."

Systems Analyst "360° analyst who sees patterns and connections others miss, optimizing the entire business ecosystem for sustainable growth."

Rapid Impact "Jump into complex situations, quickly diagnose core issues, and implement efficient, profitable solutions that accelerate time-to-revenue."

Ready to share your story?

Ready to amplify your reach?

Ready to 100x your impact?

We partner with visionary entrepreneurs, capital providers, and thought leaders building the technologies and solutions that define a regenerative, circular, and decarbonized future. Our mission is to accelerate the path from innovation to impact.

Let's discuss the best ways that you can be engaged and gain value, as a guest, as a collaborator or partner, or as sponsor.

DRIVEN BY PURPOSE. POWERED BY ACTION.™

human created, human powered. no ai

© 2026 marc strauch / web3x group | All global rights reserved.